The power of video in digital marketing

Graphic courtesy of theEword Recently we set out on educating small business owners on the power of video. Within our growing digital world, video comes top as one of the most effective marketing tools out there. It’s the most shared form of content and the SEO value in this ‘rich media’ makes it worth getting a video of your business out there – even if it’s a really simple video. In our home town of Hampshire we started filming with […]

Behind the scenes at Really Helpful Club and NSPCC Family Gala…

Event filming can always be a challenge, as a crew you always have to be prepared for every scenario whilst capturing everything the first time round – there’s rarely any second chances! We work closely with Really Helpful Club (founded by Sarah Austin) and this year we were fortunate enough to be asked to film a big family Gala, run by the committee at Really Helpful Club and the NSPCC.

Capturing the action…and generating content

Our friends at ‘Memories of Thorpe Park’ attended the Thorpe Park Fright Nights media event last night and it looked like a great event! Armed with just a GoPro, it was the perfect camera for capturing the action. The advantages of using a smaller camera (and your phone) is that you can record really quickly, the quality is excellent and it’s lighter to carry compared to a DSLR. For those who aren’t used to filming it’s a great way to […]

Engage with your customers

Recently we filmed an office warming in Surrey for our digital company Innovation Visual. It was a fantastic event to film, lots of clients showed up and people enjoyed interacting with the augmented reality and virtual reality demonstrations in the room. We filmed all the speakers and several vox pops about how important digital content is with some businesses in the room. With the introduction of new immersive technology over the last few years it’s now possible to take engagement […]

Video marketing for the entrepreneur

Video marketing for small business can always be challenging and sometimes not for the usual reasons you may think. Putting aside spending money or thinking up good ideas, the biggest challenge stopping a lot of people is…confidence. Meeting entrepreneurs on a weekly basis at networking events or online , when I mention video, the camera seems to be something that they want to run away from. I get it, it can be difficult to speak to a lens, but remembering […]

Filming locations

Depending on your video message and the kind of ‘look’ you want to get across, then getting the right filming location is an important element of your video. Having one location for interviews is strategically easier if you can then get everyone to the same place and then schedule time slots for interviews. It’s the way many press junkets take place. So for example, you rent out a few rooms in a hotel, set up your filming equipment /set and […]

Preparing for interview

As well as running Orchid Digital my other job is a field producer for both corporate films and TV production. A lot of my job involves helping set up an interview and making sure everything runs smoothly. Most people can properly imagine what it’s like to sit in front of a camera, you’re either confident or nerves might start getting the better of you! Surprisingly I’ve had people in front of the camera who have never experienced it before and […]