Shooting a video can be difficult, especially if you’ve never experienced speaking in front of a camera before. With your customers going to the internet as the first place to find products and services you need to start getting yourself out on the web, and video marketing is one of the most effective ways of doing this.
So how can I help you with a problem you might have with video marketing? Quite often the problem is purely just down to confidence and not knowing what to say. I spend time with my clients helping them to relax and be themselves before I start turning on the camera. Preparation is always a good idea because it will make you think about what it is you want to be saying to your customers and potential new clients. My company also offers presenter training for large projects, but often, if you’re a small business entrepreneur, you just need to feel comfortable in your surroundings. I also help people with prepared answers and having the questions in advance will always help with time management.
Look the part and be yourself, don’t pretend to be someone you’re not. This will help with getting your personality across on camera, and feelingyourself will make you less nervous. See the filming process as being fun, something you can have a laugh with, and knowing that you’re making valuable content that will be seen by lots of people. I always start the interviews with asking something very unrelated to the work to help people ease into a situation, knowing when people are relaxed is a good time to start recording, I can make sure you that you look happy to be there and your enthusiasm and passion for your job will shine through more.
I see the editing process of any video to be equally as important as the filming. You need to have a video that will answer the questions that your customers are eager to know, and to get this information across in ways that you can help them, rather than talk about yourself and your achievements. Eliminating awkward pauses, or facial expressions that might not scream confidence are always good to edit out. Building up a story with additional shots can also make it more engaging. Depending on what platform you’re watching the video on you might want to make the video under a minute, or have something longer with subtitles.
Making the most out of a video shoot, even in half the day is to think about the questions you want to answer, what you want to show such as a behind the scenes look at your work, and to try and get several short videos produces in that time. Unless you’re shooting a big corporate film, this is a perfect way of generating more content and I can advise how to get it seen on social media and add it to your own website.
If you’d like to talk video then why not give me a call on 07906 824759 or email me firstname.lastname@example.org and we can meet up for a no-obligation video consultation. Photography on this post by Yemi King Photo.